PR Camp Atlanta

PR Camp Atlanta will be a full morning of highly interactive discussions on social media -- complete with marshmallows and a virtual campfire. It will explore key issues facing our industry, helping PR and marketing professionals to identify challenges and take advantage of  new opportunities.  

PR Camp Atlanta will offer a social media immersion experience for PR, marketing and communications professionals at all levels from business, non-profits, government agencies, associations and educational institutions.

Our "unconference" format avoids many of the conventions of a typical conference. There will be no panels or PowerPoint demonstrations. Moderators ("camp counselors") will use scenarios based on case studies to guide participant discussions.

The discussion counselors are:

Session I: 9:00 AM - 9:55 AM

Get clients and bosses to extend their interest in new media.

• Melanie Babcock, Senior Vice President, Digital Strategy & Services, Manning Selvage & Lee
• Bert Dumars, Vice President E-Business & Interactive Marketing, Newell Rubbermaid
• Jenny Schmitt, President and Director of Client Strategy, CloudSpark
• Katie Mingo, Senior Marketing Associate, Delta Airlines

Session II:  10:00 AM - 10:55 AM

Help senior professionals tap the social media experience of junior colleagues.

• Nick Ayres, Interactive Marketing Manager, New Media + Content, The Home Depot/Corvida Raven, Author of SheGeeks.com
• Marilynn Mobley, Senior Vice President, Strategic Counsel, Edelman PR/Matt Epstein, Account Coordinator, Definition 6
• Shirley Powell, Senior Vice President, Corporate Communications, Turner Broadcasting System/Tolu Ogbechie, Social Media & Development Associate, Prevent Blindness Georgia
• Carol Flammer, Managing Partner, mRELEVANCE, LLC/ Lauren Culbertson, Communications Assistant for U.S. Senator Johnny Isakson

Session III:  11:00 AM - 12:00 PM

With the blurring of PR and marketing, determine the best ways to measure success.

• Peter Fasano, Principal/Lead Catalyst, mass+logic
• Christopher Jones, Digital Strategist, Ketchum PR 
• Irfan Kamal, Vice President, Digital Strategy, Ogilvy Public Relations
• Debbie Curtis-Magley, Public Relations Manager, UPS

AGENDA

8:00 AM - 9 AM - Continental Breakfast and Registration

9:00 AM - 12:00 PM - Sessions

Noon - Wrap Up

Cost:

$20 

$25 (cash and check only) at the door 

We hope you can join us for great conversations, a great deal of learning and a lot of fun.  We are still looking for sponsors, moderators and volunteers.  If interested, please contact:  Dan Greenfield - (Dangreenfield AT bernaisesource DOT com)