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Event Details
Many conferences and panels focus on how to use the latest social media tools. PR Camp Atlanta is different.
PR Camp Atlanta will be a full morning of highly interactive discussions on social media -- complete with marshmallows and a virtual campfire. It will explore key issues facing our industry, helping PR and marketing professionals to identify challenges and take advantage of new opportunities.
PR Camp Atlanta will offer a social media immersion experience for PR, marketing and communications professionals at all levels from business, non-profits, government agencies, associations and educational institutions.
Our "unconference" format avoids many of the conventions of a typical conference. There will be no panels or PowerPoint demonstrations. Moderators ("camp counselors") will use scenarios based on case studies to guide participant discussions.
The discussion counselors are:
Session I: 9:00 AM - 9:55 AM
Get clients and bosses to extend their interest in new media.
- Melanie Babcock, Senior Vice President, Digital Strategy & Services, Manning Selvage & Lee
- Bert Dumars, Vice President E-Business & Interactive Marketing, Newell Rubbermaid
- Jenny Schmitt, President and Director of Client Strategy, CloudSpark
- Katie Mingo, Senior Marketing Associate, Delta Airlines
Session II: 10:00 AM - 10:55 AM
Help senior professionals tap the social media experience of junior colleagues.
- Nick Ayres, Interactive Marketing Manager, New Media + Content, The Home Depot/Corvida Raven, Author of SheGeeks.com
- Marilynn Mobley, Senior Vice President, Strategic Counsel, Edelman PR/Matt Epstein, Account Coordinator, Definition 6
- Shirley Powell, Senior Vice President, Corporate Communications, Turner Broadcasting System/Tolu Ogbechie, Social Media & Development Associate, Prevent Blindness Georgia
- Carol Flammer, Managing Partner, mRELEVANCE, LLC/ Lauren Culbertson, Communications Assistant for U.S. Senator Johnny Isakson
Session III: 11:00 AM - 12:00 PM
With the blurring of PR and marketing, determine the best ways to measure success.
- Peter Fasano, Principal/Lead Catalyst, mass+logic
- Christopher Jones, Digital Strategist, Ketchum PR
- Irfan Kamal, Vice President, Digital Strategy, Ogilvy Public Relations
- Debbie Curtis-Magley, Public Relations Manager, UPS
AGENDA
8:00 AM - 9 AM - Continental Breakfast and Registration
9:00 AM - 12:00 PM - Sessions
Noon - Wrap Up
Cost:
$20
$25 (cash and check only) at the door
We hope you can join us for great conversations, a great deal of learning and a lot of fun. We are still looking for sponsors, moderators and volunteers. If interested, please contact: Dan Greenfield - (Dangreenfield AT bernaisesource DOT com)
When & Where
Georgia Tech Research Institute Conference Center
250 14th Street, NW
Atlanta,
GA 30318
Friday, August 21, 2009 from 8:00 AM to 12:00 PM (ET)
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Hosted By
Listen Interactive
The SMB Social Media Makeover Forum is produced by Dan Greenfield, managing partner of LISTEN Interactive.
LISTEN Interactive helps marketing teams build stronger, more productive relationships with customers and key influencers. His expertise comes from over 20 years working with corporate and political leaders, senior management and teams charged with executing strategy and delivering results in the Internet, telecommunications, environmental and health care fields.
A veteran communications executive, Dan produced a series of PR+MKTG Camps around the country working with hundreds of PR and marketing professionals to help them better understand how to market, manage and measure the social engagement process.
